Google Sketch Up models

Madonna Elevator
The aim in the design of the elevator was to express Madonna's personality. From the knowledge gained from the Mash-Up I interpret Madonna to be a woman of grace. A woman of profound social standing, one who rules in her arena of Pop Culture. Withstanding the test of time. this woman has created in herself a modern legend.

Prada Elevator
After being stimulated by the Mash-Up, I interpret Prada to be in contrast to Madonna, a Feminist in her own right. She is a woman who refuses to accept "Femininity" as a concept conceived by the dominant white society. Rather she acknoledges graciously, the biological differences between men and woman, and chooses to be a woman in her own right. She knows and speaks her own mind; thereby expressing her individuality through her designs.

The Elevator in embodiment of this understanding then aims to convey strength and power; but in a subtle and delicate manner as the materiality chosen is glass.

Meeting Space
The meeting space then, as a cohesion between Madonna and Prada, aims to create a comprehension between the two women. It aims to recognise and embrace their differences; while intercommitantly creating tension between the two as their values and beliefs clash at the point of meeting.

The dining table was designed specifically to mimic the size and shape of a little girls' tea party dining set. This small table placed in the centre on an enourmous void of darkness, stipped of all colouring truly downplays the notion of Power in both parties. At the point of meeting, the two women come to the realisation that they are Powerful within their individual sectors of Pop Culture and Fashion but beyond those realms of knowledge they are rather Powerless in the secular sense. Both become rather powerless when matters relating to Political rule and the welfare of the country is concerned. Rather the two Personas cater to the spiritual and mental wellbeing of the people; aiming to provide entertainment and luxury to the people.

The round sections carved out of the table come to form a harness around the person sitting in it, almost like a handcuff but applied to the whole body. An air of interrogation is evoked by this feeling of entrapment. This further intensifies the "hostility" of the space.